Blogging for your business has exploded in recent years, it has evolved from its beginnings as a niche way of communicating with like-minded people into a powerful tool to broadcast your thoughts, experiences, and skills to a following of likeminded people who have chosen to follow your content. There will always be a place for personal social media and blogs, but some bloggers have taken it further and made their blogs the center of their businesses. Bloggers like Olivia Blodgett who has forged a place in the travel world through blogging about their own personal traveling experiences and adventures.
A blog doesn’t have to be personal, plenty of businesses that have blogs are realising its potential as a powerful way to connect and engage with potential and existing customers alike. There are some very good reasons for this including.
Targeted Advertising
Small businesses are generally working on far smaller media and marketing budgets, this often precludes them from effective campaigns on traditional mainstream media. This is where a targeted blog or social media account can prove its worth as a financially affordable, effective tool to get your marketing message out to the right groups of people. Products and services can be targeted quickly to those you wish to inform, by their nature social media and blogging are able to offer a very fast launch for new material and get its presence known quickly.
Google placing has become an extremely important aspect of a business’s ability to be found and generate revenue. People searching on a topic tend to click the results at the top of a google page first, so googles ranking is important. The Search Engine Optimisation (SEO) industry has sprung from this need providing services to improve your sites ranking on google.
Fresh Content
A simple thing you can do to improve your own sites Google rating is to keep the site fresh with new relevant content, a site blog is an excelent way of achieving this. Its a win win, Google will be more likely to direct people to your site and when there new fresh content awaits them. Products and services offered tend to change less often than the need for fresh content requires so the addition of a blog provides a section on your site where you can add current content, news from your industry, or deep dives and tutorials for the products offered. With minimal effort, you will be rewarded with a higher placement on Google search.
Easy Communication With Your Customers
Traditionally a business might have turned to a newsletter to keep in touch with its customers. The blog is a natural progression of this concept. Far more instant and yet easily referenced in the future, a blog post on your blog can tackle an issue customers are having, provide solutions, and increase the speed customers can access the information they need. The subjects covered are going to be as varied as the products and services offered. You can even use the likes of LinkedIn to share company news with business associates. Well-informed customers are going to have increased confidence and this naturally leads to increased business.
Blogs, blogging, and social media are things no small business should ignore. To do so would close the door on a media with advantages and benefits not available easily in other ways.
If you have thoughts or opinions on the future of blogging, blogging for your business and social media, we would love to hear and share them below.
*Collaborative post
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